An impression is a measure of the number of times an advertisement is displayed on a webpage or other platform. For example, if an ad is displayed 100 times on a webpage, it would be counted as 100 impressions. Impression data is used to measure the effectiveness of an online advertising campaign and to determine the cost of the campaign. The cost of an online advertising campaign is often calculated on a cost-per-impression (CPM) basis, which is the cost of the campaign divided by the number of impressions.
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