SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are both strategies for improving the visibility of a website or web page in search engine results pages (SERPs).
SEO focuses on improving the ranking of a website or web page in organic (non-paid) search results, while SEM involves the use of paid advertising to improve a website's visibility in search results. SEM can include pay-per-click (PPC) advertising, as well as other forms of paid search advertising, such as cost-per-impression (CPI) advertising.
While SEO and SEM are both important for improving a website's visibility in search results, they are two distinct strategies that should be used in combination to achieve the best results. SEO focuses on improving the ranking of a website or web page in organic search results, while SEM involves the use of paid advertising to improve a website's visibility in search results.
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