Pay-per-click (PPC) is a type of online advertising in which businesses pay a fee each time one of their ads is clicked. PPC advertising allows businesses to bid on keywords related to their products or services and display their ads in search engine results pages (SERPs) when people search for those keywords.
PPC advertising is often used in conjunction with search engine optimization (SEO) efforts, as both techniques can be used to drive traffic to a website. However, while SEO is focused on improving the organic (non-paid) visibility of a website in search engine results, PPC is a paid advertising method.
There are several different types of PPC advertising, including Google Ads (previously known as Google AdWords), Bing Ads, and social media advertising platforms such as Facebook and LinkedIn. In each case, businesses create ads, choose keywords to target, and set a budget for their PPC campaigns. When someone clicks on one of their ads, the business pays the amount they have bid for that keyword. PPC advertising can be an effective way for businesses to reach potential customers and drive traffic to their websites.
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