Max CPC

Max CPC stands for "maximum cost per click." It is a term used in pay-per-click (PPC) advertising to refer to the maximum amount that an advertiser is willing to pay for a single click on one of their ads. When setting up a PPC campaign, advertisers can set a maximum CPC bid for each of the keywords they are targeting. This means that they are willing to pay up to that amount each time someone clicks on their ad when searching for those keywords.

The max CPC bid that an advertiser sets will affect the placement of their ad on search engine results pages (SERPs). If an advertiser sets a high max CPC bid, their ad is more likely to be shown prominently on the SERPs. However, if their max CPC bid is too low, their ad may not be shown at all. The actual CPC that an advertiser pays for a click may be less than their max CPC bid, depending on the competition for the keyword and the quality of the ad