Google Ads

Google Ads (previously known as Google AdWords) is a pay-per-click (PPC) advertising platform that allows businesses to place ads on Google search results pages, the Google Maps app, and other websites that show Google ads. With Google Ads, businesses can create and run ad campaigns targeting specific keywords, demographics, and locations. When someone searches for one of the targeted keywords, the ad may appear at the top or bottom of the search results page. If the user clicks on the ad, the business is charged a fee, hence the term "pay-per-click."

To use Google Ads, businesses must first create a Google Ads account and set up a campaign. This involves defining the budget for the campaign, selecting the keywords and demographics to target, and creating the ad copy and any necessary assets such as images or videos. Once the campaign is set up, it will start running immediately and will continue to run until the budget is exhausted or the campaign end date is reached. Google Ads provides detailed performance reporting so businesses can track the effectiveness of their campaigns and make adjustments as needed.