Avg CPC stands for "average cost per click." It is a term used in pay-per-click (PPC) advertising to refer to the average amount that an advertiser pays for a single click on one of their ads. The average cost per click is calculated by dividing the total cost of a PPC campaign by the total number of clicks received.
The average cost per click can be a useful metric for evaluating the performance of a PPC campaign. It can help advertisers determine how much they are paying for each click on their ads and whether they are getting good value for their money. Advertisers can use the average cost per click to compare the performance of different keywords or ad groups and make adjustments to their PPC strategy as needed.
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