SEM Genie – Performance Marketing Leader

PPC and Paid Social Expert | Team Building and Recruitment Specialist

With over 18 years of experience in performance marketing, I specialize in delivering measurable business resultsthrough data-driven PPC (Pay-Per-Click), SEM (Search Engine Marketing), and paid social media advertising. I have a proven track record of achieving exceptional ROI for global brands across diverse industries in the United States, Europe, Asia, and Australia.

As a strategic marketing leader, I combine deep expertise in campaign optimization, team leadership, and talent acquisition. My approach is rooted in data-driven decision-making, coupled with a passion for building scalable processes and high-performing marketing teams. 

1. Key Areas of Expertise 
   Performance Marketing Strategy
   Expert in designing and executing full-funnel digital advertising strategies using platforms like Google Ads, Bing Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads—aligned with core business objectives. 
2. PPC and SEM Campaign Management
   Proven ability to manage multi-million dollar advertising budgets, implement real-time bidding strategies, conduct A/B testing, optimize conversion rates, and manage cross-channel attribution for consistent campaign performance. 
3. Paid Social Media Advertising 
   Results-focused strategies across major social platforms including Facebook, Instagram, and LinkedIn. I specialize in creative testing, and lead generation campaigns that drive engagement and conversions. 
   Team Leadership and Development
   Hands-on experience building and leading high-performance marketing teams. I create structured mentorship programs, establish clear workflows, and foster collaborative team cultures focused on growth and accountability. 
   Talent Acquisition and Recruitment StrategySkilled in marketing recruitment, onboarding, salary benchmarking, and retention strategy—ensuring teams are aligned with performance goals and compensation trends in the digital marketing industry. 
   Campaign Analytics, Budgeting, and Forecasting Proficient in Google Analytics and advanced performance dashboards. I deliver actionable insights, optimize spend, and accurately forecast marketing outcomes.  
   Process Improvement and Workflow Optimization I streamline digital marketing operations, implementing efficient workflows, improving cross-functional collaboration, and enhancing agility and productivity across teams.
   
   Notable Clients and Industries Served
   I’ve partnered with industry-leading brands across a wide range of sectors, including:
4. Guthy-Renker
5. ExpediaHotels.com
6. Simplilearn
7. Orthofeet 
   
   Industries:E-commerce, Education Technology (EdTech), Travel and Hospitality, Health and Wellness, SaaS, and Consumer Goods. 
   
   Why Work With Me? Whether you’re looking to:Scale paid media campaignsBuild and grow a digital marketing teamOptimize operational workflows for greater performanceI bring the strategic insight, executional excellence, and leadership experience to help businesses thrive in competitive markets. here